Identity Program developed for ProVen. Having already developed a brand identity with Beringea, a venture capital firm working with visionary entrepreneurs with offices in the UK and US, their team had us focus on the Identity and Brand Architecture for their managed Venture Capital Trusts—ProVen and ProVen VCTs.
ProVen Brand Identity
Henry Philipson ProVen Director
Riley Walker Logo Animation
Motion and color play a pivotal role in how we interpret a brand. Each of these elements latter up to a cohesive, flexible and identifiable brand system that can stand on its own two legs.
The Primary Color Palette relies on a versatile and dynamic Green that works with toned down warm and cool grays to emphasize professionalism while still feeling human. The bright secondary colors represent the categories of ProVen products. This palette spans the color wheel isolating vibrant, strong hues that are immediately recognizable and differentiated.
ProVen composition are simple, structured and focused, expressing an appearance that feels professional and trustworthy. The simplicity gives the user the quickest mental line to the expressed messaging. No need to be overly ornate.
Confident and Human. ProVen photography is people-centric, showcasing relatable individuals that look at ease and assured. Solid, textured background colors are recommended to keep compositions feeling simple and strong.