(NZero)
NZero is a real-time data and decarbonization platform for sustainability leaders. We created a brand identity and premium digital experience that reflects the standard of their products. We've crafted a brand identity and polished digital experience that mirrors the excellence they hold their products to. To set NZero apart in the climate tech arena, we pushed the boundaries of cutting-edge innovation and environmental studies, resulting in a modern, sleek, and airy feel that radiates their net-zero mission.
(Info)
NZero
2024
(Services)
User Experience
Web Design
Design Direction
Motion Design
Brand Identity
Development
(Contributors)
Marc Rabinowitz Experience Strategy
Paloma Aelyon Brand Strategy & Copywriting
Ingamana Web Development
Jon Krause Illustrations
A brand identity that inspires trust
We rebranded NZero from the ground up while fitting them with a new robust and powerful marketing engine. Through a contemporary visual identity, we showcase NZero's expertise and unwavering dedication to tackling pressing issues. We established a set of guidelines including color, typography, photography, iconography, illustration and layout usage, all aimed at positioning NZero as the leader in their space.
During our design exploration, we saw an opportunity to bring dimension to NZero by considering its wordmark, editorial usage and how it aligns with their brand values.
Our color palette primarily emphasizes neutral tones such as whites, greys, and blacks, imparting a premium ambiance to the brand. Furthermore, we integrate select muted earth tones to complement our brand. Occasionally, we advise the judicious use of the orange accent color, primarily to highlight crucial elements and enhance data visualizations.
An engaging digital experience that powers a sales pipeline
We prioritized a user-centric approach to the website redesign, ensuring intuitive navigation, interactive elements, and trust-building features. Our emphasis on accessibility and continuous data-driven improvements further enhanced the digital experience. The result is a website that not only powers NZero's sales pipeline but also personifies partnership, serving as a launching pad for their critical climate initiatives.
We created an extensive design library that includes everything from fundamental micro-elements to larger components. This library not only acts as a reference for their in-house design team but also enables swift development.