NBC Sports is regarded as a broadcast titan and one of the most classic American brands. “Bob Costas, cigars, and mahogany,” were three words used to describe the NBC brand. We set out to modernize their online property by elevating their timeless brand with new, flexible design systems tailored to match their famed production quality. The resulting website united three other properties – Golf Channel, RotoWorld, NBC Edge – under the NBC Sports umbrella while also emphasizing personalization, allowing users to easily keep up-to-date with their own favorite athletes and teams.
Alexis Baran Strategy
Sruti Dhulipala Strategy
Mike Radvak Technology
Uniting Legacy Websites
How do you approach rolling several distinct properties – Golf Channel, RotoWorld, NBC Edge – under one umbrella? Through an extensive and expansive audit of all existing properties, we developed an information architecture strategy and folder system that produced logical URL paths, while also sticking to the same mental modals for avid readers to adopt.
Different Fans, Different Preferences
The primary strategic principle for the new NBCSports is to enhance the level of user personalization. The site should cater and adapt to the reader, as they’re most likely only looking for information pertinent to them. Users can easily set up their athlete, team or player preferences which will populate on their homepage.
Keeping Up With The Conversation
Derived from our research, users don't just follow sports coverage to keep up with their favorite teams; they also want to join the conversation on trending topics. We created the Trending Package which prominently features the latest sports buzz so users can easily feel . Our Annotations OS, inspired by Wikipedia reading behavior, is a groundbreaking feature, enabling users to delve deep into subject they may not know much about without ever leaving the page.