Fine Knives is a Greek ecommerce brand specializing in kitchenware. Our objective was to craft a captivating visual identity that redefines the kitchenware shopping experience. With unique packaging design and a contemporary ecommerce platform, Fine Knives aims to distinguish itself in the market and communicate a refined, elegant, and modern approach.
Research & Strategy
Dora Berki, Founder Fine Knives
We have established a primary color palette that includes green, tan, light pink, and various grays. The extended color palette serves as the basis for our color-coded system, allowing us to use color as a representation of each product category. We also introduce a line pattern as a texture drawing inspiration from the luxurious textures of marble and granite commonly found in upscale kitchens. This textural element adds a layer of refinement to the brands overall aesthetic.
To fortify the brand identity and compliment the logo, we introduced a symbol system. Each symbol is designed to embody various product categories, elevating the overall brand presence.