Arcadia is a technology company empowering energy innovators and consumers to fight the climate crisis. Stemming from their mission to improve our world, we crafted an experience to equally service their audiences and key business units. From content modeling to design, the resulting experience strikes the delicate balance between directing users through call-to-actions and encouraging them to discover Arcadia’s invaluable energy resource library on their own.
Annie Marie Sexton User Experience, Arcadia
Adam Offitzer Brand & Content Strategy, Arcadia
The playing field
Arcadia successfully absorbed industry leaders Urjanet and Genability, each with complex offerings in their own right. Already feeling the pressure from amassed technical debt and issues with audience comprehension, Arcadia came to us to collaborate in solving these issues. The primary goal was to simplify Arcadia's diverse product offerings and enhance user comprehension. Through meticulous analysis of content architecture and strategic pathing, the user experience was streamlined, ensuring it became intuitive and easily accessible. Furthermore, Arcadia's significant technical debt was tackled head-on, resulting in a comprehensive revamp of both the front-end and back-end systems. Arcadia emerges with renewed strength and a definitive trajectory towards future growth and innovation.
Clear, intuitive UX Journey
We revamped the narrative, copy, and pages to align with Arcadia's new brand narrative and expanded audience target. By prioritizing clarity and comprehension, we crafted a seamless user experience that maximized both understanding and business impact. By aligning with user mental models, we created an intuitive navigation structure that enables seamless exploration, discovery, and efficient self-pathing.
Beautiful and resonant narrative across the site
As Urjanet and Genability's individual marketing websites gracefully step aside, the integration ensures a unified and visually aligned experience without sacrificing organic lead generation. Robust front end packages have been developed and deployed to accommodate the communication needs from all 3 integrated sites.
Drive revenue for the business
We focused on optimizing the site structure to improve conversion, measurement, and lead processing. Our goal was to align the site structure with the overarching Arc and CS goals. By strategically designing the website's architecture, we aimed to enhance user engagement, accurately measure key metrics, and efficiently process leads. The result? A framework that empowers Arcadia to achieve their conversion objectives while effectively tracking and processing leads.
Scalable content platform
Arcadia's platform is designed to empower growth and flexibility, ensuring a seamless content management experience as the company evolves. Arcadia's content platform features scalable page templates and slices that effortlessly adapt to the company's changing needs. This dynamic approach allows for easy modifications and expansions of content areas, enabling Arcadia to keep pace with their evolving requirements. We've ensured that Arcadia's content platform is responsive across various browsers and devices. Whether accessed on desktops, laptops, tablets, or smartphones, the platform provides a consistent and optimized experience. This flexibility ensures that users can conveniently access Arcadia's content, regardless of their preferred device. Within Arcadia's content platform, we've implemented reusable components to offer unparalleled flexibility. This modular approach allows components to be flexibly utilized across different page types, rather than being confined to static deliverables. It empowers Arcadia to create unique page layouts while maintaining consistent branding and accommodating diverse content needs. By embracing this scalable content platform, Arcadia can drive growth, adapt to change, and deliver a seamless user experience.