Alza is a new bank dedicated to addressing the underservice faced by the thriving Latin-American population in the US. We partnered with them to create a Brand Identity System that incorporates product considerations at its core, enabling the Alza team to extend it into a comprehensive product ecosystem and web expression.
Tania Lili Design Director, Alza
Arturo Villanueva Moreno Founder & CEO, Alza
Frank Guzzone Incubation Team, Thrive Capital
Willem Van Lacker Incubation Team, Thrive Capital
Alza celebrates and supports the energy, entrepreneurship, and fighting spirit of the Latin American population in the US. Recognizing diverse paths to financial stability, the mark represents a strong sense of direction and the concept of upward growth.
To stand out amidst a sea of blue and green, we have carefully selected a warm and approachable color palette. Our typeface pairing enhances our brand presence and injects personality and warmth, with Tobias being used for headers and big display moments. For improved legibility in smaller sizes and a functional user experience, we employ Suisse Int'l, a neutral grotesque font.