(Amazon AWS)
Identity design for Amazon AWS product suite.
(Info)
Amazon AWS
2025
(Services)
Brand Identity
Creative Direction
Design Direction
(Contributors)
Amazon AWS
Amazon AWS
Amazon AWS
Amazon AWS
Amazon AWS
Amazon AWS
Amazon AWS
Amazon AWS
AWS Brand Architecture
We worked with Amazon AWS to establish a cohesive brand architecture to house and reinforce its suite of products. Careful attention to visual language, parent-child brand relationships and product differentiation was at the forefront of this project effort.